GTM and launch plan
Audience priorities, launch narrative, channel roles and a coordinated activity plan. Product readiness, spokesperson availability and approval dependencies inform the schedule.
PROOFB / 05
Launch & PR
We connect the launch story with the work needed to put it in front of people. Positioning, campaign production, press materials and media outreach follow one plan, with your team’s product milestones and approvals built in.
Discuss your projectWhen to work with us
- Projects preparing a product, protocol or ecosystem announcement.
- Teams that need a GTM plan and the people to carry it into launch.
- Businesses building a clearer public story and relationships with relevant media.
What we deliver
Campaign content and assets
Messaging, announcement copy and agreed digital assets for the launch. Website, social, community and partner touchpoints are planned around a shared story.
Press kit and media outreach
Press materials, story angles and a relevant media list, followed by pitching, follow-ups and interview coordination. Your team reviews claims and spokesperson materials before outreach.
Launch coordination and reporting
An activity tracker, cross-channel coordination and a report on outreach, responses and published coverage, with observations to inform the next round of communications.
How we work
Find the launch story
Review the product milestone, audience and market context. Agree on the announcement, supporting evidence, communication objectives and approval process.
Prepare and coordinate
Develop the campaign and press materials, prepare outreach and align the website, social, community and partner activities with your launch plan.
Launch and follow through
Run the agreed campaign and media outreach, coordinate responses and track activity. Review the launch together and identify the next communication priorities.
Working together
A launch project or ongoing PR
Work with us around a defined announcement or retain support across a series of milestones. Channels, regions, materials and outreach responsibilities are agreed in scope.
Evidence and approvals
Provide product facts, approved claims, assets, launch dependencies and access to spokespeople. Your team confirms announcement details and reviews materials through an agreed process.
Activity and coverage visibility
We share the agreed outreach and campaign reporting. Any paid distribution, media placements or external production costs are identified when the plan is scoped.
Common questions
Do you handle PR outreach as well as campaign design?
Yes. We can prepare press materials, develop story angles, pitch relevant media, follow up and coordinate interviews. We report outreach activity and coverage; publication decisions remain with each outlet.
Can launch work include KOLs and community activity?
Yes. We can connect the launch with KOL partnerships, community programming and paid campaigns. These activities are planned with the growth and community scope, including responsibilities, approvals and budgets.
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Let’s build it.
Tell us where you are, what you want to achieve and what is already in place. We will help shape the scope and the team you need.
Discuss your project